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Alicia Kemp

Director

With 24+ years working in the rapidly evolving segment of fashion retail leasing in Australia, I understand how to sell into a changing audience. I am nationally recognised for creating innovative fashion mixes that deliver above expected returns, while reaching new consumer groups and driving sales increases year on year.

I have worked in fashion in many formats throughout my career, from roles in retail management (M&S UK, Myer and David Jones Australia) to more recent tenures of National Leasing Manager Fashion for both Westfield and AMP Capital.  I am not only familiar with but have developed responses to the challenges presented by online, global competition and changing consumer behaviour.

For me the answer to building centres with longevity, is to design and experience them through the lens of the consumer. I bring a holistic viewpoint

viewpoint to developments and the execution of precincts and brand plans. I believe in forging and strengthening long-term partnerships with retailers that deliver innovative mixes and change the way Australia shops.

During my early career, I was proud to lead, develop and motivate teams of 60 plus in creating best in class retail environments. Highlight achievements include developing and executing innovative brand plans for both Westfield and AMP, all of which created iconic fashion destinations. Many of these saw us secure first to market agreements with brands such as H&M and Hermes. I have been lucky enough to work with amazing teams of leasing people in my career and as a senior leasing manager in fashion I have leveraged my position to inspire teams to rest the boundaries of the leasing strategy and push limits of performance.

Today I work for myself and lend my experience to retailers and real estate companies alike, that require assistance in both leasing and precinct creation to maximise productivity and consumer engagement.

Contact

I'm always looking for new and exciting opportunities. Let's connect.

0418 211 447

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